包头职业技术学院

高职二年级旅游管理专业本科生毕业论文：旅游宣传活动的策划与组织

高职二年级旅游管理专业本科生毕业论文：旅游宣传活动的策划与组织。

包头职业技术学院高职二年级旅游管理专业本科生毕业论文：旅游宣传活动的策划与组织

包头职业技术学院高职二年级旅游管理专业本科生毕业论文：旅游宣传活动的策划与组织。

随着旅游业的快速发展，旅游资源的不断丰富，旅游需求也在不断增加，传统的旅游宣传方式已经不能满足当前需求，旅游宣传活动也成为能够更好地宣传旅游资源的重要手段。旅游宣传活动的策划与组织是旅游宣传工作的前提，是宣传旅游资源的保障。策划与组织旅游宣传活动需要考虑的因素非常多，本文从宣传的目的、旅游宣传的策划与组织的基本内容等方面入手，分析了宣传旅游活动的策划与组织的基本内容，提出了实际策划与组织旅游宣传活动应注意的问题。

随着旅游业的快速发展，旅游资源的不断丰富，旅游需求也在不断增加，传统的旅游宣传方式已经不能满足当前需求，旅游宣传活动也成为能够更好地宣传旅游资源的重要手段。旅游宣传活动的策划与组织是旅游宣传工作的前提，是宣传旅游资源的保障。策划与组织旅游宣传活动需要考虑的因素非常多，本文从宣传的目的、旅游宣传的策划与组织的基本内容等方面入手，分析了宣传旅游活动的策划与组织的基本内容，提出了实际策划与组织旅游宣传活动应注意的问题。

关键词：旅游宣传活动，策划，组织，注意

关键词：旅游宣传活动，策划，组织，注意。

Abstract

Abstract。

With the rapid development of tourism industry and the continuous enrichment of tourism resources, the demand of tourism is also increasing. Traditional publicity methods can not meet the current needs, and the publicity of tourist activities has become an effective means to publicize tourism resources. The planning and organization of travel publicity activities is the premise of publicity work, which is the guarantee of publicity of tourism resources. There are many factors to be considered in planning and organizing travel publicity activities. This article starts from the purpose of publicity, the basic content of publicity planning and organization, analyzes the basic content of publicity planning and organization, and puts forward the problems that should be paid attention to in practical planning and organization of travel publicity activities.

With the rapid development of tourism industry and the continuous enrichment of tourism resources, the demand of tourism is also increasing. Traditional publicity methods can not meet the current needs, and the publicity of tourist activities has become an effective means to publicize tourism resources. The planning and organization of travel publicity activities is the premise of publicity work, which is the guarantee of publicity of tourism resources. There are many factors to be considered in planning and organizing travel publicity activities. This article starts from the purpose of publicity, the basic content of publicity planning and organization, analyzes the basic content of publicity planning and organization, and puts forward the problems that should be paid attention to in practical planning and organization of travel publicity activities.。

Key words: travel publicity activities, planning, organization, attention

Key words: travel publicity activities, planning, organization, attention。